On August 24, Ricoh USA announced a promising new educational program, and we wanted to share some of the news here along with some links to obtain further information.
ACE is a school-to-career program, which Ricoh says is appropriate for K-12 but also continuing education and adults searching for new careers (so we are thinking a good fit for high schools and community colleges). The company’s objective with the program is to help people learn skills they can put to use in the growing commercial print and sign and graphics industry, a laudable goal.
In addition to the curriculum the company provides, Ricoh says it will also offer job search guidance and help with placement for course graduates.
Currently, there is not much information on the company’s Web site about how people can qualify or train as instructors. It does say this, “ACE instructors will have the opportunity to become Certified Sign and Graphic Production Specialists. They will also have access to Webinars, hands-on experience, and mentorship to help them lead their students.”
Ricoh USA has signed up the Bibb School District in Macon, Georgia as its first program participant.
The research found typeface choice alone plays a significant role in how people feel—boosting their positive response by up to 13%.
A new research study from Monotype indicates the choice of typeface can boost or reduce consumer response.
In late May 2022 Monotype released a research report which delves into the emotional impact of type on consumers. It is a fascinating idea to research this topic, and the results of the research are eye-opening.
Monotype worked with with applied neuroscience company Neurons to test the marketing effect of three very different typefaces. For the study, Monotype and Neurons surveyed 400 people using threekinds of stimuli: single words, a sentence using those words, and a sentence with the words including a brand. Test samples were set in one of three typefaces – FS Jack, a humanist sans; Gilroy, a geometric sans; and Cotford, a languid serif.
The research found “typeface choice alone plays a significant role in how people feel—boosting their positive response by up to 13%.” James Fools-Bale, Monotype’s Senior Brand Director, adds some details, “This study tested our biggest assumptions about consumers’ emotional response to type and confirmed everything the broader design community has believed about type for decades—that it measurably affects consumers’ recognition of, confidence in, and recollection of brands. Even in the absence of color, logo, movement or any other traditional element of visual identity, typography plays a crucial role in conveying trust, sincerity, and reliability—brand marketers, agencies, and creatives should take note.”
Today we launch a new feature of the Joss Group Web site: a blog related to the content published in the Seybold Report newsletter. We welcome guest bloggers, so please get in touch if you have an idea, post, or essay about the graphic arts industry.
