The Seybold Report

Examining Publishing, Graphic Arts, and Technology

Page 7 of 8

Does Print Have a Branding Problem?

In a 2022 in review article, industry observer and crusader Deborah Corn makes two bold statements we wanted to highlight in this post:

  1. “We have a tremendous workforce development problem, that is swiftly moving toward a crisis.”
  2. “Since I don’t have a vested interest to attract people to a specific program, print organization, or company, I can see the bigger picture. In this case, PRINT has a serious branding issue.”

Corn makes several suggestions in her article about what print providers should do in 2023 to help bolster the Print’s brand. We suggest readers of this blog read her article and share with her and the Joss Group their reactions. We look forward to hearing from you.

The Joss Group says, “PRINT is vital!” Deborah Corn says, “Print has a serious branding issue.” Both statements are true, but there is more to the story. It is time for more than a few serious discussions. Let us get started!

Once upon a time, posters full of dazzling images and arresting slogans dominated the media landscape. They were displayed in shop windows, covered billboards, and were even draped over human bodies when the 19th-century Sandwich Men patrolled city sidewalks carrying advertising posters over their shoulders.

The Library of Congress’ collection of posters traverses nearly two centuries and multiple continents. Its contents tell the story of an evolving form that exhibited the work of major artists and promoted everything from food to political candidates.

Here we present images of a few of the posters in the Library’s collection. To view the entire article about posters owned by the Library of Congress, please click here to view the January/February issue of the Library of Congress magazine.

Robert Half Says Nearly 50% of United States Workers Plan to Look for a New Position in 2023

It is almost 2023, and many graphic arts businesses will be gaining or losing employees in the new year. At least that is the takeaway message from a recent Robert Half survey. “According to the company’s biannual Job Optimism Survey of more than 2,500 professionals in the United States, 46% of respondents are currently looking or plan to look for a new role in the first half of 2023, up from 41% six months ago.”

The graphic arts industry today relies heavily on contracted labor, either through small firms which are really collectives of contractors working together or through individuals who contract their services out to a number of companies. Thus, the finding of “nearly three in 10 professionals (29%) are considering quitting their job to pursue a full-time contracting career” caught our eye at the Seybold Report.

We agree with the statement in the Robert Half press release from Paul McDonald, senior executive director of the company, “The employment landscape is changing day to day, and it will be interesting to see how the next few months pan out. Regardless of what happens, employers cannot take their foot off the pedal when it comes to earning trust and driving engagement with current staff and creating a positive experience for potential hires.”

For more findings from the Robert Half survey, click here.

Print is Vital: Holiday Edition

No surprise here: American Greetings likes cards, all kinds of cards including printed cards. And, the company says, most adults in the United States do, too. More than half send some kind of card during the year-end holiday season.

The press release about the study got us thinking about one of our favorite Seybold Report subjects: the amazing vitality of Print. So, here is a quick gallery of some of the holiday-related print products and projects most people (but not us!) take for granted. Spread the word: Print is Vital!

Article Excerpt: Old to New: Remanufacturing in the Print Industry

From Quocirca

Remanufacturing is a key contributor to the circular economy. It prolongs the life and value of a product by recovering and reusing materials from retired products. While circular practices such as recycling programmes (hardware and consumables) and the use of post-consumer recycled (PCR) material are well established in the print industry, the remanufacturing of products is less widely adopted. With sustainability climbing the agenda, and supply chain disruption ongoing, should print manufacturers advance their remanufacturing strategies?

Print and imaging devices have various environmental impacts during manufacture, use, and disposal. These include raw material consumption; polluting in manufacturing; energy consumption in use; and waste generated during end-of-life disposal. However, through a mix of proactivity and response to regulations such as the WEEE Directive, the print industry has worked to embed sustainability principles. For companies at the vanguard of these efforts, this is paying dividends, as buyers become more scrupulous about the lifecycle impacts of the products they purchase.

Circularity in the Print Industry

A circular economy is an alternative to the traditional linear economy model of take-make-dispose. Circular practices reduce resource and energy use by extending the lifetime of products, components and materials. This keeps resources in use for as long as possible, extracting maximum value from them whilst in use, and then recovering or regenerating products and materials from them at the end of life.

Circularity is already well established in the print industry. Products are often designed to reduce environmental impact across their product lifecycle. Key elements include energy efficiency, reliability, repairability and recyclability. Recycling programmes for both hardware and consumables are widespread and in some cases recycling services enable print manufacturers to incorporate components and materials into new products.

Print manufacturers are also increasing the use of recovered materials, such as recycled and recyclable content into new products. For instance, according to HP’s Sustainable Impact 2021 report, HP’s goal is to use 30% post consumer recycled (PCR) content plastic across HP’s personal systems and print product portfolio by 2025. Meanwhile, Lexmark report that their goal is to increase the average post-consumer recycled content plastic in their printer models to 50% by 2025. In FY 21, Epson report that the company began sales of products that contain recycled materials and refurbished equipment.

Click here to read the rest of this article on the Quocirca site.

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